23 Apr 2026

Zenitel, the provider of Unified Critical Communication Solutions, has named LAR Rep Group a Manufacturer’s Representative for the safety and security market in Mexico and Latin America.

LAR, with offices in Mexico, Colombia, Venezuela, and Argentina, is one of the largest and most recognized sales group in the region. Since 2003, it has represented the best security manufacturers with superior security and safety solutions to Latin America. That initial vision has transformed into a solid, reliable, and constantly growing network. Its team has deep product knowledge of audio solutions, video management systems, CCTV, video analytics, and smoke detectors. Its strong regional presence provides exceptional support to integrators, end users, and distributors.