Cybersecurity is evolving fast, and Generative AI (GenAI) is leading the charge. From stopping threats before they strike to making policy smarter, AI is already transforming how organisations protect internal environments. But when it comes to securing customers, traditional enterprise security approaches often aren’t even applicable — let alone enough to handle the scale, complexity and unpredictability of consumer interactions.
While enterprise security is critical, it’s also relatively controlled: you’re securing known managed identities and devices, predictable access patterns and a well-staffed IT team. Now contrast that with customer identity security, with millions of unpredictable users, untrusted devices, high fraud risk and zero internal support. That’s not just harder. It’s a jungle.
