According to Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, the key for exhibitors is to tap into the diverse pool of trade visitors that will be filtering through the halls of the fair next month:
“As Vietnam’s largest business platform for safety, security, fire and smart building products, the fair is able to attract the right mix of decision makers and purchasing managers from across the region’s growing vertical markets. From the standpoint of exhibitors, the fair is an ideal place to showcase new solutions.” She added: “We are delighted to be setting a new record for exhibitor participation and we are looking forward to hosting a productive three days of business at next month’s show.”