Securitas UK has announced it has been awarded Business Superbrands status for 2018. Tracking and celebrating the UK’s leading brands since 2001, the Business Superbrands are identified by surveying 2,500 business professionals from across the UK and a voluntary Superbrands Council, comprised of leading business-to-business marketing experts.
The process, managed by The Centre for Brand Analysis (TCBA) in partnership with Research Now SSI, saw just over 1,500 brands from across 62 categories judged against the three core factors inherent in a Superbrand: quality, reliability and distinction.
