iLOQ, a global technology company providing sustainable smart access management solutions that enhance security, flexibility and convenience, has partnered with Formula 1 World Champion Kimi Räikkönen and his son Robin Räikkönen for a new global brand campaign centred on the next generation – and the opportunities that can be created when they are given access to move forward.
Under the theme “The Next Generation Is Coming,” the campaign builds on iLOQ’s longstanding relationship with the Räikkönen family and its broader history of sports partnerships. Having supported Kimi for many years, iLOQ extended that relationship to Robin as he began his own racing journey.
