Protecting major brands against counterfeiting and grey market activities is a global challenge, which yields the same result regardless of the industry: lost sales and a poor customer experience that are damaging to the brand.
HID Global, a worldwide provider of trusted identity solutions, has responded to this escalating issue by increasing its investments in HID’s IoT-based brand protection services and expanding its community of partners who develop and deliver seamless front-end experiences to global brands and consumers.
