Hanwha Vision, a pioneer in video surveillance and security solutions, has unveiled a global brand campaign called “Now You See,” starring Hollywood actress Amanda Seyfried, showcasing the power and value of Proactive Vision Intelligence (PVI). Directed by Michael Gracey (the filmmaker behind The Greatest Showman) the campaign shifts away from focusing solely on security hardware to focus on the transformative potential of PVI when combined with human inspiration.
The cinematic campaign highlights how video technology has evolved into a strategic tool that improves visibility and insight across organisations and supports data-driven decision-making. It combines Seyfried’s exploration of Hanwha Vision technology and her subsequent excitement and awe, with real-world applications of Hanwha Vision solutions including its AI analytics, intelligent automation, and high-quality imaging.
