Freedonia releases new study, Safety & Security Alarms, which discusses DIY home security

The rise of DIY home security is driving traditional vendors to pursue new growth strategies. Recent activity at ADT exemplifies how firms that have historically focused their business on professional monitoring are expanding to offer their own branded security equipment that users can monitor themselves without having to sign a long-term contract – a key to competing with firms like Amazon, Nest, and SimpliSafe. Freedonia’s newly published Safety & Security Alarms explores the impact of these and other trends on the $4.5 billion US market for safety and security alarms.

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