Entrust, a global pioneer in identity-centric security, today introduced a new approach to preventing account takeover in the age of AI. As attackers increasingly target high-risk moments like account recovery, device changes, and large transactions, organisations need to modernise authentication from verifying access to verifying the real human behind the transaction.
The Entrust Biometric Authentication solution brings identity-centric assurance to these critical interactions, helping organisations reduce fraud while delivering fast, easy end-user experiences. “Too many organisations are treating authentication as a login problem, but attackers have already moved beyond access,” said Mike Baxter, Chief Technology & Product Officer at Entrust.
