As AI-generated phishing attacks flood inboxes with more realistic and personalised scams, DigiCert, a pioneer in intelligent trust, today released new research revealing that consumers are turning to verified brand identities in email for reassurance--especially during Cyber Week.
The study, conducted by independent research firm Vitreous World, surveyed 5,000 consumers across the U.S., U.K., Australia, and New Zealand to understand how verified logos and sender authentication will impact trust, engagement, and safety during the height of online shopping season.
