After entering into partnerships with Australian, Italian and Chinese trade fairs, the Deutsche Messe group of companies is now launching its own, fully proprietary INTERSCHUTZ trade fair in a foreign market: ‘INTERSCHUTZ USA’ is the name of the new event devoted to the North American firefighting equipment and safety/security sector.
"Our new commitment in the U.S. represents an expansion of INTERSCHUTZ's worldwide network and allows us to occupy a key market with our strong brand," reported Dr. Andreas Gruchow, member of Deutsche Messe's Managing Board, adding: "While our foreign trade fairs are closely aligned with regional market conditions and needs, our Hannover-based INTERSCHUTZ – the world's flagship fair – focusses on the entire spectrum of global sales markets, supporting partnerships as well as business cooperation in the field of fire brigades, rescue services, civil protection and safety/security at the international level."
