BuzzFeed, Inc. is one of the most recognisable names in digital media, with 500+ employees, a newsroom and operations across Los Angeles and New York, and a brand built on being fast, scrappy, and ahead of the curve.
Their physical security program was trying to keep pace. BuzzFeed was spending more on physical security, not technology, to manage security. In-person guards. Long shifts. Weekend coverage. Manual paper reports. The model was expensive. It wasn’t scalable. And it was overdue for a rethink.
