ADT, a provider of security, automation, and smart home solutions serving consumer and business customers in the United States, released key findings from a consumer privacy survey that reveals consumer sentiment on the topic. With many data privacy and security issues in the news, it’s no surprise that 92 percent of respondents feel smart home security companies need to take measures to protect customers’ personal data and information.
However, while concerns around privacy are high, more than 40 percent of those surveyed admit they don’t feel knowledgeable on the topic. The smart home security industry has the opportunity to provide leadership and guidance in this area to maintain consumer trust and promote responsible data privacy practices within the industry.
