"The on-demand digital gift card issuance program offered by HID Global helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100% personalised, providing consumers with a customised experience and instant gratification", said Min-jung Lee, Team Manager, Corporate Business Division, Shinsegae E-Mart.
HID Global, trusted leader in solutions for the delivery of secure identity, today announced that it has introduced a pilot digital gift card issuance project at two Korean retail giants, Home plus and Shinsegae E-mart, utilising HID's FARGO® HDP5000 high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customise gift cards for corporate customers and individuals, adding a level of personalisation not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalised messages and other branding on the card.