DIY—the fastest-growing segment of the residential alarm market—has evolved from a niche trend into a major event in which the big dealers are “in” but the small dealers are not. But the good news is that new partnership programmes emerging from central stations are levelling the field so that even the smallest dealers can get themselves an “in.”
Why board the DIY train in the first place? It’s become clear the DIY craze is here to stay, with capital investment companies starting to back the big security players (with multiple healthy accounts) to venture into the DIY space. The catch, of course, is that this trend-turned-norm is increasingly threatening the traditional security channel. And the dealer community can simply no longer afford to ignore it.
